As a big user of LinkedIn, I am seeing certain trends that concern me.
- Putting stuff on it that really belongs on Facebook (political opinions, “can this WWII veteran get 1,000 likes?” and religious stuff).
- Self-congratulatory aggrandizing (“Honored to be the keynote speaker at the Colonoscopy Coalition Annual Meeting”)
- 3 photos of self or a book cover asking strangers to pick which one looks best by selecting A, B, or C.
- The Boss/Leader graphic depicting bosses driving slaves while the leader is pulling them forward on a rope (and other boss/leader comparisons).
- People straying from their lane of expertise while positioning themselves as experts (Tony Robbins now becoming a financial and investing expert or Dave Ramsey pitching pre-packaged meal plans – this being different than a regular endorsement)
Yes, you probably think I’m arrogant and opinionated and maybe I am. Or maybe I’m just someone who expects quality content from my network.
Which brings us to my latest pet peeve:
The cliché quotes with incorrect or assumed attributions.
Take a look at the following:
Which one is legit?
Actually, if you picked Einstein you might be correct but even this attribution is not 100% confirmed. What’s more worrisome is the fact that people look at these, nodding as if there is some pearl of great wisdom here and spreading it throughout their network.
If you ask me (and you are since you’ve read down this far), I’ll tell you my recommendations for establishing credibility and sharing wisdom via the quote.
- Make sure the quote is accurate.
- Make sure the quote is attributed to the right person.
- Make sure the context of the quote is correct.
- Don’t quote anyone. Develop your own wisdom and expertise and blog and write on it.
Sending out clichés is the lazy person’s way of attempting to inspire an audience. You have an amazing brain in your head. Develop and share your own wisdom. There is always room for more in this world.